The internet is an information superhighway and Google and Bing are two huge on ramps . Does your business show up when people look for services like yours? a standalone website is not enough these days. Would you go to the closest nice-looking restaurant at an exit or search off the beaten path? Most people end up at the first nice place they see. Sure, some people may find a tucked away business but it will be few and far between, or people you gave directions to. Search engine optimization is how you can put your business on the map.
Search engine optimization (also known as SEO) is the process of building authority and relevance for your website, so that Google and other search engines think that your page is useful. You need your business to get found on Google, but where should you start? Google loves backlinks, which are links from other relevant sites that point to yours. It is also critical that content on your website provides value to visitors, not just sales pitches. Google doesn’t care if you’re selling something, their goal is to help people find answers. Your content should include keywords and great content that tell Google what you’re about answer the questions that visitors are looking for . There’s a lot of in-depth technical items that need to be addressed on the site as well, but these are the main points of what search engines look for from the end-user perspective.
Does that sound like a lot? Handling all of that work is difficult and can eat valuable time that would be better spent growing your business . Get found on Google quicker by hiring professionals to handle all of that for you, there are many digital marketing providers in the Pittsburgh, PA area who would love to help with your SEO needs!
SEO is complicated, but it doesn’t need to be your responsibility . Hire a great local SEO service provider and watch your traffic explode.
